Digital marketing job posts in Nepal ask for four skills: simple graphics and short video, Facebook and Instagram ads, basic SEO, and reports on what the money brought in. Learn the reports first. Every post we read asks for them, and two name one exact number: cost per lead.

What do digital marketing job posts in Nepal ask for?

We read four digital marketing posts on KumariJob that were open in November 2026. They were executive and officer roles in Kathmandu. Here is what they had in common.

  • Design and video. All four ask for basic graphic design and video editing. Three name Canva, and two name CapCut or Premiere Pro.
  • Paid ads. Three ask for Facebook and Instagram ads, and three mention Google Ads.
  • SEO. Two ask for SEO. One also names WordPress, Google Search Console and Google Analytics.
  • Reports. All four ask you to track results and report them. Two name cost per lead.

So the posts do not want a specialist. They want one person who can make the post, run the ad and say whether it worked.

Why learn the numbers before the tools?

Many people in Nepal already make posts and reels for their own pages. That is a good start, but it is not what an owner pays for. An owner pays to know which post brought customers.

A boosted post with thousands of likes and no messages has failed. Likes and followers that change no decision are called vanity metrics. Your job is to say so, with the numbers.

Cost per lead is the ad spend divided by the number of leads. Say an ad spends 1,000 rupees and four people message to ask about the product. Each lead cost 250 rupees. Now check how many of those four were serious buyers. That gives you the cost per qualified lead, which is the number to put in your report.

What to learn in the first four weeks, in order

Week 1: the funnel and one number per step

Draw the path from seeing a post to paying: awareness, interest, consideration and purchase. Give each step one number. Use reach at the top, click-through rate in the middle, and cost per lead at the bottom.

Then do the math in a Google Sheet. Cost per click is spend divided by link clicks. Click-through rate is link clicks divided by impressions. Work out each one by hand until you can do it without looking it up.

Week 2: read real data before you have your own

Google has a free Analytics demo account. Any Google account can open it, and it shows data from Google's own online merchandise store. You get viewer access, so you cannot break anything.

Spend this week finding where users, sessions and conversions sit. Then find which channel brought the most users last month. This is the same screen you will read for an employer.

Week 3: design and short video with a goal

Pick a small business you know, like a relative's shop. Make three posts in Canva and one short vertical video in CapCut for it.

Before you post each one, write down the number it should move. Maybe that is messages, or website clicks. After a week, check it. This habit turns content work into marketing work.

Week 4: a small site and Search Console

A .com.np domain is free for Nepali citizens. Put up a small WordPress site for one topic you know. Write two pages that answer questions real customers ask.

Then add the site to Google Search Console. Its Performance report shows four numbers: clicks, impressions, click-through rate and average position. A new site starts slowly, so watch impressions before you expect clicks.

Paid ads come after these four weeks. By then you can measure what an ad did, so the money teaches you something.

Do you need a degree or a year of experience?

Most of the posts list a bachelor's degree and one or two years of experience. One travel company post goes further. It says freshers with practical skills, certifications or a portfolio are encouraged to apply.

That makes your portfolio count. A live site, a sheet with real numbers and a few ad designs show what you can do on the job. For a longer look at why businesses here hire for these skills, read our guide on why digital marketing in Nepal is in demand.

How we order it at Saarathi Academy

At Saarathi Academy in Old Baneshwor, Kathmandu, the Digital Marketing with AI course runs for 8 weeks. Week 1 covers the funnel with one metric per stage. Week 2 is marketing math in a Google Sheet. SEO runs through Weeks 3 to 5, on a WordPress site you publish in Week 4.

Tracking and Meta ads get a full week in Week 6, and Google ads get Week 7. Your multi-channel campaign goes live in Week 7, so in Week 8 you report on real data. Each batch has up to 10 students in the classroom, and the mentors still do the job they teach.

What to try tonight

Open the Google Analytics demo account with your Gmail. Find which channel brought the most users in the last 28 days. Then write one sentence on why that channel might win for an online shop.

The course page has the details, and the full week-by-week syllabus is public.