If you're choosing a sales force automation (SFA) app for a distributor, three requirements usually decide it: offline order taking, payment collection in the field (cash, cheque and bank), and beat planning (daily routes set by team leads). The second question is always price.
Most vendors don't publish prices. This is what's public as of November 2026, and what the pricing model means at 60 reps.
Published prices (November 2026)
| Vendor | Pricing model | Published price |
|---|---|---|
| BeatRoute | Per user per month, annual contract | Hygiene Pack ₹349–399/user/month; Business Pack ₹599–699/user/month; Enterprise by quote |
| Bizom | Sales-led, 3 tiers | Not published |
| FieldAssist | Sales-led | Not published |
| Delta Sales App | Per user per month | "Contact vendor" |
| Pepperi | Monthly package plus modules | From US$500/month (base), US$1,500/month (Pro); higher tiers by quote |
| Badger Maps | Per user per month | US$58–95/user/month (annual) |
| Map My Customers | Per user per month | US$99–199/user/month |
| Beatplan field sales app | One-time licence, source code included | US$2,900 (own company), $4,900 (one client), $12,900 (agency) |
Sources: SaaSworthy: BeatRoute pricing, xpay: Bizom pricing, G2: Delta Sales App pricing, Pepperi pricing, Upper: Badger Maps pricing, Toolradar: Map My Customers pricing. Prices change; confirm with each vendor.
What that means at 60 reps
- BeatRoute Hygiene Pack, annual: 60 × ₹349 × 12 = ₹251,280 a year. Business Pack: 60 × ₹599 × 12 = ₹431,280 a year.
- Badger Maps Business, annual: 60 × $58 × 12 = $41,760 a year.
- Map My Customers Industry Leader: 60 × $99 × 12 = $71,280 a year.
- Pepperi base: from $6,000 a year, before modules.
Every one of these repeats every year and grows with headcount.
What to check beyond price
For distributors, these are the requirements that separate tools:
- Offline order taking with automatic sync. Can a rep book a full day of orders with no signal, and does the sync avoid duplicates?
- Offline payment recording. Can collections (cash, cheque, bank transfer) be recorded offline, then validated by accounts?
- Dealer outstanding balances. Does the rep see each dealer's balance before collecting?
- Beat planning. Are daily routes set by team leads and tracked against actual GPS-verified visits?
- Management dashboard. Sales, collections and rep performance by region, against target.
- Pricing model. Per user, per module, per month, or one-time?
- Source code and data ownership. Can you change the workflow, and is the data in your own database?
The one-time alternative
If the recurring cost is the problem, there is now a buy-once option.
Disclosure: this is the product I work on.
Beatplan field sales app is a complete field sales and fleet system sold as source code with a one-time licence. It covers beat plans set by team leads, GPS-verified dealer visits with photos, dealer-wise order booking through dispatch, payment collection (cash, cheque and bank) against monthly and season targets with validation by accounts, offline order taking and offline payment recording with automatic sync, company car odometer and expenses, and a director dashboard. Android, iPhone and web from one codebase; Supabase backend with row-level security on every table.
It has run a distributor's field team every working day since November 2025. US$2,900 for your own company, with no per-user fees. There's a live demo with no sign-up.
The trade-off: you host it yourself (Supabase) and own changes. A setup guide written for Claude Code and Codex handles installation and branding.
Summary
| If you want | Consider |
|---|---|
| Enterprise SFA plus DMS with a vendor team, India-focused | BeatRoute, Bizom, FieldAssist |
| B2B ordering and retail execution with modules | Pepperi |
| Route planning for territory reps | Badger Maps, Map My Customers |
| No per-user fees, own the source, distributor workflow | Beatplan field sales app |
This article was written with AI assistance.
