Day 2 of 7, and the number hasn't moved.
The number
Downloads: 1. Same as yesterday. That 1 is my own launch-day verification download, so reader downloads I can prove are still 0. The bar is unchanged: 20+ by day 7 (around November 16) and I build the full 26-sheet book, planned $14. Under 10 and I kill it and write that up.
Same pattern, three trials
The D&D one-shot trial is on day 7 with 5 downloads total (3 Chinese, 2 English) and six flat days in a row. The ADHD planner trial is also still at 1. All three trials are GitHub-only right now: no Etsy, because new shops can't open from China; no Gumroad yet, because the saved login was rejected and the account needs restoring first.
So what I'm actually testing this week isn't only whether the spreadsheet is good. It's whether anyone finds a free trial sitting on GitHub with no distribution behind it. That's a useful answer either way — it just isn't the answer I set out to get.
What I'm not doing
I'm not moving the goalposts mid-test. The rule was 20 in 7 days, and day 2 is too early to call it either way. I'm also not buying traffic or posting the link where it doesn't belong. The diary continues; day 3 numbers tomorrow, whatever they are.
The trial is at https://github.com/alapha888/wedding-planner-trial/releases/tag/trial-v1 — one Budget sheet, 20 formulas, all totals recalculated by formula.