On 14 November 2026 we requested the home page of every store in our database of popular Shopify stores, once, and recorded which known apps and which theme each page shows. 56,871 of 57,202 stores answered. This post is the summary: which apps lead each category, how the stack differs by country, and how to pull the list of stores behind any of these numbers.
Method in four lines
- Stores: Shopify stores that appear in the Chrome UX Report top 1M or the Majestic Million. These are stores with measurable traffic or links, not all Shopify stores.
- Detection: traces in the home page HTML: script hosts, Shopify's web pixel configuration and theme app extension handles. 123 apps and tools are recognised.
- Theme: the base theme name the store reports (
schema_name). - Limits: an app that works only on product pages, in the cart, at checkout or on the server leaves no trace on the home page. Every share below is a lower bound.
The typical store
A store in this set shows 6 detectable apps and tools on its home page. 2% show none, and 15% show ten or more.
Tracking is nearly universal: 93% of stores run at least one advertising or analytics tag.
| Tag | Share of stores |
|---|---|
| Google & YouTube app | 76.0% |
| Meta Pixel | 73.7% |
| TikTok Pixel | 32.1% |
| Microsoft Clarity | 31.7% |
| Google Tag Manager | 31.3% |
| Pinterest Tag | 25.9% |
| Hotjar | 5.8% |
| AppLovin | 2.6% |
Almost half of all stores (45.7%) have the Meta Pixel and no TikTok Pixel.
Category leaders
| Category | Stores with any app in the category | Leader | Next |
|---|---|---|---|
| Email and SMS | 58.3% | Klaviyo 47.2% | Mailchimp 7.6%, Omnisend 4.8%, Attentive 4.0%, PushOwl 3.3% |
| Reviews | 59.0% | Judge.me 38.3% | Yotpo 7.3%, Loox 5.8%, Trustpilot 5.3%, Okendo 3.5%, Stamped 2.5% |
| Support and chat | 25.2% | Shopify Inbox 11.7% | Gorgias 9.2%, Zendesk 3.1%, Tidio 1.6% |
| Attribution and tracking setup | 16.9% | Triple Whale 9.9% | Elevar 3.9%, Stape 2.8%, Northbeam 0.7% |
| Page builders | 13.9% | PageFly 8.2% | GemPages 4.2%, EComposer 1.4%, Zipify 1.3% |
| Upsell and bundles | 13.2% | Rebuy 5.1% | Kaching Bundles 2.9%, UpCart 2.3%, ReConvert 1.9%, AfterSell 1.6% |
| Cookie consent | 12.2% | Pandectes 8.3% | OneTrust 1.7%, Cookiebot 1.6% |
| Search and filters | 7.8% | Boost Commerce 7.4% | Searchanise 0.3%, Algolia 0.2% |
| Loyalty | 5.8% | LoyaltyLion 1.6% | Smile.io 1.3%, Rivo 1.2%, Growave 1.1% |
| Subscriptions | 4.4% | Recharge 3.7% | Skio 0.4%, Bold Subscriptions 0.2%, Ordergroove 0.1% |
Three things stand out.
Two categories have a clear default. Klaviyo is on 47% of all stores and Judge.me on 38%. 17% of stores run both.
Four in ten popular stores show no email app on the home page, and four in ten show no reviews app. 21% show neither. Some of them use tools we do not recognise or that load elsewhere, so read these as upper bounds.
Loyalty has no leader. Four apps sit between 1.1% and 1.6%.
The stack depends on the country
Share of stores per country that use each app:
| Country | Stores | Klaviyo | Judge.me | Trustpilot | Gorgias | Pandectes | TikTok Pixel |
|---|---|---|---|---|---|---|---|
| US | 16,600 | 65% | 32% | 3% | 16% | 8% | 37% |
| IN | 5,884 | 6% | 63% | 0% | 0% | 1% | 0% |
| GB | 4,285 | 62% | 29% | 23% | 14% | 16% | 35% |
| DE | 2,199 | 62% | 39% | 8% | 6% | 29% | 35% |
| AU | 1,896 | 74% | 32% | 3% | 28% | 4% | 43% |
| FR | 1,780 | 60% | 36% | 10% | 12% | 9% | 30% |
| NL | 1,684 | 73% | 28% | 14% | 9% | 15% | 25% |
| CA | 1,633 | 58% | 36% | 2% | 16% | 8% | 35% |
- India is a different market. Klaviyo is on 6% of Indian stores, Judge.me on 63%, and the TikTok Pixel on none (the app is banned there). The Meta Pixel is on 86%.
- Australia has the densest stack: 74% Klaviyo, 28% Gorgias, 43% TikTok Pixel, and Afterpay on 13% of home pages against 4% in the US.
- Trustpilot is a British habit: 23% of UK stores, 3% of US stores.
- Cookie consent follows regulation: Pandectes is on 29% of German stores and 4% of Australian ones.
Themes
5,330 different theme names appear, and 2% of stores report none.
| Theme | Share of stores |
|---|---|
| Dawn | 15.4% |
| Horizon | 4.6% |
| Prestige | 4.5% |
| Impulse | 4.4% |
| Impact | 3.0% |
| Focal | 2.0% |
| Enterprise | 2.0% |
| Symmetry | 1.9% |
| Ella | 1.8% |
| Broadcast | 1.7% |
Dawn, the free default, is the base of one store in seven. The long tail is mostly custom themes named after the brand.
Get the stores behind a number
The same data is a filter in Shopify Store Finder on Apify. You pick apps a store must use, apps it must not use, and optionally a theme, country or keyword.
Example: UK stores that send email with Klaviyo and show no reviews app. This is a prospect list for anyone selling a reviews tool or a reviews-related service.
{ "maxResults": 1000, "countries": ["GB"], "apps": ["Klaviyo"], "excludeApps": ["Judge.me", "Yotpo", "Loox", "Okendo", "Stamped", "Trustpilot", "REVIEWS.io", "Fera", "Ryviu", "Air Reviews", "Trustoo", "Klaviyo Reviews"] } 802 stores match. One of the first records:
{ "domain": "toa.st", "name": "TOAST", "country": "GB", "currency": "GBP", "city": "Swansea", "productCount": 1318, "apps": ["Google & YouTube", "Google Tag Manager", "Hulk Form Builder", "Klaviyo", "Meta Pixel", "Pandectes", "Restock Rocket", "Shop Pay Installments", "TikTok Pixel"], "theme": "Toast", "appsCheckedAt": "2026-11-14" } (Shortened; the full record also has the description, traffic rank and myshopify.com domain.)
The price is $0.003 per store returned, so the whole list costs $2.41, which fits in Apify's free monthly credit. Runs with no matches are free.
Other filters people ask for:
-
"apps": ["Recharge"]: 2,087 stores that sell subscriptions. -
"apps": ["Klaviyo"], "excludeApps": ["Recharge", "Skio", "Bold Subscriptions", "Ordergroove"]with"countries": ["US"]: 9,294 US stores with email marketing and no subscription app. -
"themes": ["Dawn"]: 8,752 stores on the default theme.
Reading these numbers honestly
- Popular stores only. The set is stores visible in public top-1M rankings. Shares among all Shopify stores, most of which are small, will be lower for paid tools.
- Lower bounds. A missing app is not proof that a store does not use it. Buy-now-pay-later widgets, for example, mostly load on product pages, so we left that category out of the tables.
- A snapshot. Every store was checked on 14 November 2026. Stores change apps; each record carries its check date.
- Tags are not spend. A TikTok Pixel on the page says the store installed it, not that it advertises there.
Related
- Need emails and social links for the stores you found? Shopify Store Intelligence fetches them per store.
- Prefer a REST API? The store database is on RapidAPI: Shopify Stores Database, with a free plan.
- Earlier guides: build a list by country, niche and apps and size a niche per country with one free API.
If an app you care about is missing from the list of 123, say so in the comments and we will add it.
