Launch a Business for Under $500: Real Odds, 4 Founders

Quick answer: Yes, plenty of solo businesses start with almost no cash.

Replicable: start with data or a community people already want, charge for access, and ship the ugly version first. In his Starter Story interview, he says the first full-time year brought about $20,000 and the next about $40,000. Most people quit before year three.

Key takeaways

• Many solo founders wait for a first paying customer.
• What are the best low-cost businesses to start?
• For employer businesses, about half survive five years.

SBA Office of Advocacy — Small Business Finance FAQ, 2016 edition, using 2012 Survey of Business Owners data.

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